Ingrid

The intelligence behind better delivery

7 stages. See your store as a customer does — then see what changes when Ingrid runs each step.

250+ retailers 130M orders processed 300+ carrier integrations
Scroll to start
01Product page
Impact: First impression of delivery
Without Ingrid — what the customer sees today
nordlux.com/products/merino-wool-sweater
WomenMenNew inSale
🔍🛒
Home › Women › Knitwear › Merino Wool Sweater
NEW
Merino Wool Sweater
Oatmeal / Slim fit
★★★★☆ 48 reviews
€78.00
SIZE
XSSMLXL
🚚 Free shipping on orders over €50
Add to Cart
Delivery time & cost calculated at checkout
→
With Ingrid — PDP Widget shows delivery before add-to-cart
nordlux.com/products/merino-wool-sweater
WomenMenNew inSale
🔍🛒
Home › Women › Knitwear › Merino Wool Sweater
NEW
Merino Wool Sweater
Oatmeal / Slim fit
★★★★☆ 48 reviews
€78.00
SIZE
XSSMLXL
✓Get it by Thursday, Jun 12
🏠Home deliveryfrom €4.95
📦Pickup pointfrom €2.95
📍 56100 JönköpingChange ›
Add to Cart
0→3+
Delivery options visible before add-to-cartIngrid PDP Widget surfaces real carrier options, prices and exact dates — personalised to the customer's postal code and shown directly on the product page.
Hidden→Thu Jun 12
Exact delivery date confirmed at product levelThe delivery promise is set before the customer ever reaches checkout. Customers who see a specific date convert at a significantly higher rate than those shown vague estimates.
High→Lower
Checkout abandonment from shipping surprisesWhen cost and timing are transparent from the product page, the #1 source of late-stage drop-off — an unexpected shipping cost or date at checkout — is eliminated before it can happen.
02Cart
Impact: +14% AOV via upsell
Without Ingrid — shipping cost hidden until checkout
nordlux.com/cart
WomenMenNew in
🔍🛒 1
Your cart (1 item)
Merino Wool SweaterSize: S  ·  Qty: 1  ·  Remove
€78.00
Subtotal€78.00
ShippingCalculated at checkout
TaxesCalculated at checkout
Estimated total€78.00
Proceed to Checkout
Shipping & taxes calculated at checkout
→
With Ingrid — real cost shown + smart upsell active
nordlux.com/cart
WomenMenNew in
🔍🛒 1
Your cart (1 item)
Merino Wool SweaterSize: S  ·  Qty: 1  ·  Remove
€78.00
Subtotal€78.00
🚚 Budbee — tomorrow €6.95 ▾
✦ You're €12 away from free shipping — add another item?
Total€84.95
Proceed to Checkout
Hidden→€6.95
Real shipping cost shown in cartIngrid's session.create API returns the actual carrier and price directly in the cart — no more "calculated at checkout" placeholder. The total is transparent before the customer commits.
0%→+14%
Average order value via smart upsellWhen a customer is close to the free-shipping threshold, Ingrid surfaces a targeted "add €12 for free shipping" prompt. This single nudge drives a consistent and measurable AOV uplift.
None→Live
Cart data activates the Ingrid rules engineSKU, weight and dimensions are sent to Ingrid at cart stage via session.create, enabling smart carrier pre-selection and blocking penalty-fee combinations before the order is ever placed.
03Checkout
+82% shipping revenue — NA-KD
Without Ingrid — 2 generic options, no dates, no pickup
nordlux.com/checkout
Secure checkout 🔒
Cart› Delivery› Payment› Confirm
Delivery address
Anna Lindström
anna@email.com
Storgatan 12, 56100 Jönköping
Delivery method
Standard Delivery3-5 business days€4.95
Express Delivery1-3 business days€9.95
Continue to Payment →
→
With Ingrid — 5 personalised options, exact dates, smart badges
nordlux.com/checkout
Secure checkout 🔒
Cart› Delivery› Payment› Confirm
Delivery address
Anna Lindström
anna@email.com
Storgatan 12, 56100 Jönköping
DHL HomeThu Jun 12€4.95Cheapest
Budbee HomeWed Jun 11, pick slot€6.95Fastest
ICA Nära 450 mThu Jun 12€2.95
Instabox locker 200 mWed Jun 11FreeEco
Kungsgatan store 2.1 kmToday, 2 hFreeC&C
Continue to Payment →
62%→78%
Checkout completion rateMore relevant options with exact dates convert customers who previously dropped off due to lack of choice or vague "3-5 business days" estimates with no specific date shown.
2→5
Personalised delivery options at checkoutIngrid Shipping Selector shows home delivery, pickup points, lockers and click & collect — with real carrier logos, exact dates and smart labels such as Cheapest, Fastest and Eco, all tailored per postal code.
€0→+82%
Shipping revenue uplift — NA-KD case studyA/B-tested thresholds, carrier margin weighting and option ordering drive direct shipping revenue. NA-KD achieved +82% shipping revenue after switching to Ingrid Checkout.
04Carrier booking
Nelly saved 1.6M SEK/year
Without Ingrid — every order to one carrier, penalty fees pile up
admin.nordlux.com/orders
/ Order management
1
Carrier
€4,200
Penalty fees this month
78%
On-time delivery
OrderCustomerCarrierStatus
#5821Anna L.PostNord✓ Shipped
#5820Erik S.PostNord⚠ Penalty €12 — oversized → locker
#5819Maria K.PostNord✓ Shipped
#5818Johan B.PostNord⚠ Delay — no fallback
#5817Sofia A.PostNord✓ Shipped
→
With Ingrid — rules engine routes each order to optimal carrier
admin.nordlux.com/orders
/ Order management — Powered by Ingrid
5+
Carriers (auto)
€180
Penalty fees this month
94%
On-time delivery
OrderCustomerCarrierStatus
#5821Anna L.Budbee✓ Out for delivery
#5820Erik S.DHL Freight✓ Routed (oversized rule)
#5819Maria K.Instabox✓ Locker reserved
#5818Johan B.PostNord → Budbee✓ Auto-fallback applied
#5817Sofia A.Budbee✓ Delivered
1→5+
Carriers auto-selected per orderIngrid's rules engine evaluates each order and routes it to the optimal carrier based on weight, size, destination, service level and cost — automatically, with no manual decision or carrier portal needed.
€4,200→€180
Carrier penalty fees per month eliminatedRules block unsafe combinations — such as an oversized item booked to a locker — before they reach the carrier. Nelly eliminated nearly all penalty fees this way, saving 1.6M SEK per year.
78%→94%
On-time delivery SLAWith multiple carriers and automatic fallback rules, Ingrid maintains high on-time rates even when a primary carrier has delays or capacity issues — the fallback triggers without any manual intervention.
05In transit — tracking
Cellbes: 77% WISMO reduction
Without Ingrid — customer lands on PostNord's generic page
tracking.postnord.com/en/?id=SE123456789
PostNord
Track & Trace
Tracking number: SE123456789SE
Picked up
In transit
Sorting
Out for delivery
Delivered

In transit — Gothenburg distribution centre

Updated: 2024-06-11 06:45 · Estimated delivery: 1-3 business days

← Back to PostNord homepage
No brand. No product info. No proactive notifications.
→
With Ingrid — branded tracking on your domain, proactive SMS
nordlux.com/track/SE123456789
NORDLUX
Track your order — powered by Ingrid
Hi Anna 👋   Order #5821 · Merino Wool Sweater, S
Confirmed
Packed
In transit
Out for delivery
Delivered
Order confirmedJun 10, 09:14
Picked and packed at warehouseJun 10, 14:30
In transit — Gothenburg hubJun 11, 06:45
Out for delivery — arriving ~3:00 PM today2 stops away
📱 SMS sent: "Your NORDLUX order arrives in ~45 min" — automatic, no setup needed
23→5
WISMO support tickets per dayProactive SMS updates and a clear branded timeline mean customers never need to call or email to find out where their order is. Cellbes reduced WISMO contacts by 77% after deploying Ingrid Tracking.
Carrier's→Yours
Tracking page belongs to your brandThe tracking page lives on your domain (nordlux.com/track/...) — not PostNord's generic page. Every post-purchase visit reinforces your brand, not the carrier's, and creates a direct channel for repeat purchase.
None→Automatic
Proactive delay notifications sent automaticallyWhen Ingrid detects a carrier delay, it sends an SMS or email update before the customer even notices — turning a potential frustration into a demonstration of reliability and care.
06Fulfillment & delivery
Paul Smith: 20% from store, 95% sell-through
Without Ingrid — website and stores are disconnected silos
nordlux.com/products/merino-wool-sweater
WomenMenNew in
🔍🛒
Website (what customer sees)
Merino Wool Sweater — Oatmeal
Size: S M L — OUT OF STOCK XL
📭
Join waitlist for size L
🚚 Delivery from central warehouse only
Estimated: 3-5 business days
Physical stores (invisible to website)
Kungsgatan, Stockholm
S: 3 units · L: 4 units · XL: 2 units
Göteborg city
M: 5 units · L: 8 units
⟲ Inventory not connected to website
→
With Ingrid In-store — stores become live fulfilment hubs
nordlux.com/products/merino-wool-sweater
WomenMenNew in
🔍🛒
NEW
Merino Wool Sweater — Oatmeal
€78.00
SIZE
SMLXL
🏪Pickup at Kungsgatan (2.1 km)Free
⏱Ready for pickup in 2 hours
🚚Ship from store — same-day dispatch€4.95
📦Warehouse — Thu Jun 12€4.95
Add to Cart
0%→20%
Online orders fulfilled from nearest storeIngrid In-store connects live store inventory to the online checkout. When a product is available in a nearby store, the order is dispatched from there — faster and cheaper than from a central warehouse. Paul Smith reached 20%.
60%→95%
Store inventory sell-through rateStock that was previously invisible to the website — sitting on store shelves while showing as "Out of Stock" online — is now surfaced to online customers. Slow-moving store inventory becomes sold inventory.
3-5 d→2 h
Click & Collect delivery timeOrders routed to the nearest store with available stock can be ready for collection in 2 hours — compared to 3-5 days from a central warehouse. Faster delivery with lower cost per shipment and lower emissions.
07Returns & exchanges
40% revenue retained from returns
Without Ingrid — every return is a full refund, revenue lost
nordlux.com/returns
WomenMenNew in
🔍🛒
Start a return
Order number
#5821
Email
anna@email.com
Reason for return
Wrong size
Not as expected
Changed my mind
Additional comments (optional)
Submit Return Request
Refund processed in 5–10 business days. Full refund only.
→
With Ingrid — AI offers exchange first, retains revenue
nordlux.com/returns
WomenMenNew in
🔍🛒
Help us make it right
Order #5821 — Merino Wool Sweater, S
What was the issue?
Didn't fit as expected
Quality not as expected
Changed my mind
💡 Would size M fit better?
Our fit data shows M is popular for your measurements. Free exchange — delivered in 3 days.
Yes, send me size M — free exchange
🎁 Or keep your €78 as a gift card — use it on your next order (28% of customers choose this)
No thanks, I want a refund
34%→22%
Overall return rate reducedIngrid's AI identifies likely high-risk returners before purchase and surfaces better-fitting alternatives at the right moment — reducing the number of returns that begin before they even happen.
0%→40%
Revenue retained from return transactionsThe exchange-first flow converts returns into new orders. Gift card offers retain a further share of revenue that would otherwise leave as a cash refund — 28% of customers accept the gift card option.
Full refund→Exchange first
Default return flow becomes a revenue channelInstead of a plain refund form, customers are offered the right size or store credit first. What was a cost centre — processing returns and issuing refunds — becomes a channel for retaining and recovering revenue.

The full picture

Before vs. After Ingrid

Checkout completion rate62%→78%
Shipping revenue uplift€0→+82%
WISMO support tickets / day23→5
Carrier penalty fees / month€4,200→€180
Return rate34%→22%
Store inventory sell-through60%→95%

All metrics from documented Ingrid case studies:
NA-KD · Nelly · Apoteket · Kronans Apotek · Paul Smith · Cellbes

Ready to see this in your store?

250+ retailers. 130M orders processed. 300+ carrier integrations. 180+ countries.

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